in competences FACTORS FOR THE PREPARATION OF HIGH MASTER ATHLETES IN THE CONTEXT OF SPORTS ORGANIZATION STAFF COMPETENCES

. It is important for sports organizations not only to retain existing athletes, to attract new ones, but also to be able to reveal their professionalism and help them to achieve good results. Achieving athlete performance is important in sports organization personnel management, which includes many componentsю This study raises the following problematic question - what needs to be changed (improved) in the personnel management of sports organizations in order to increase the performance of athletes? The scientific literature more extensively examines the peculiarities of sports organization management) [5] and the significance of this management improvement for service quality) [6] the influence of personnel management professionalism on sports organizations performance [8, 3, 9]. Organizational performance [7,4], impact of institutional change on the activities of sports organizations [2, 3], importance of electronic sport in organizational management [4], influence of gender differences on sports organizations in management [1], The aim of the research – to determine the directions of improvement of sports organization personnel management by examining the content of sports organization personnel management and the role of employees in the development of athletic performance. The tasks of the research: t o analyze the role of sports organization staff in athlete education; to examine the factors of athletic performance development; determine the specifics and content of sports organization personnel management for the purpose of athlete performance; to identify directions of improvement of sports organization personnel management in order to increase the related both to the functions of the coaches, their competence and the personnel management of the sports organization.


INTRODUCTION
Relevance of the work. The role of sports organization staff is significant in the process of training athletes. In a sports organization, personnel management is concerned with ensuring an efficient workforce, the sporting achievements of the users of sports services, and promoting the sports organization.
Strategic personnel management planning within a sports organization influences the quality of services provided, helps to predict how to respond to the ever-increasing demand for consumer sports services, what to expect, and what to do in future staff planning and athletic performance. It is important that the training of athletes is coherent with the strategy of the whole sports organization [6]. The key factors in athlete performance development are related not only to the quality of the athletic facilities, the cost of services, qualified staff, but also to the coach's positive communication with the athletes.
The Law on Sports of the Republic of Lithuania emphasizes that a coach is a "highly skilled sports specialist who prepares an athlete (athletes) for highly skilled sports competitions and / or guides an athlete (s) for these sports competitions". The professional preparation of the coach to train athletes and the personal qualities of the coach greatly influence the performance of the athlete. In Zilinskiene's (2008) opinion, significant trainer qualities that contribute to athlete's performance are good knowledge of their sport; ability to be the initiator of sporting activities; ability to develop harmonious relationships with trainees; ability to perform practices well, promote tolerance and patience; ability to motivate and promote; ability to develop psychological stability, self-confidence. S.  state that a coach must be able to motivate athletes, while at the same time playing a variety of roles: being both a teacher, an observer and a manager.
The trainer should motivate the athletes to achieve results through professionalism, ability to organize activities, personal qualities such as: solid character, dedication, patience, insight, professionalism and so on. In their activities, the trainer applies his or her knowledge guided by the mission, goals of the sports organization in which he or she works. He / she must be motivated to improve his / her competences, be able to apply innovative educational methods, take into account the individual characteristics of the athletes, their abilities, athletic achievements and needs [22,26].  states that a coach preparing high-performance athletes should have both didactic, subject-specific, personal, research and professional mentoring competences.
According to Sabaliauskas (2017), a trainer should be able to make flexible decisions, be dedicated to Factors for the preparation of high master athletes in the context of sports organization staff competences 139 work, look at everything with optimism, but be able to ensure discipline, order and be self-confident. All this can ensure successful training management and good athletic performance. In addition, it is believed that "the coach's knowledge, erudition, and available sporting experience -membership of a national team and participation in international competitions -are considered important factors for confidence in the coach's competence" [21]. The quality of a coach's work depends on the knowledge of the athlete's individuality, his or her ability to awaken inherent powers, to help unfold. It is important to know not only the athlete's health, physical condition, empathize with the states, thoughts, but also to correctly understand the goals set for himself and to identify the motivating factors [1].
S.  showed in their research that athletes' performance is influenced by both psychological communication factors and physical fitness. A great importance is played on planning of the training process itself, which focuses on positive communication with athletes. Other factors that contribute to high athletic performance include: coach's education; athlete's psychological and tactical fitness, physique, physical endurance, motivation; control of opponents' tactics; the conditions established by the organization for the rest of the athlete and the recovery of his / her strength; pedagogical work organized by the coach [24]. It is important for the coach to create conditions for comprehensive physical, mental and social education, developing a value-based approach to sport and health, to this end, to contribute to the creation of a supportive and empowering environment and to be able to impart knowledge.
Coakley (2011) emphasizes the importance of promoting positive social interaction in order to get to know athletes and their needs, expectations about sports performance and a supportive coaching climate.
Coaches have a strong influence on athletes' actions, beliefs and can foster healthy competition [17].  also states that it is expedient to create an appropriate training environment that is equipped with the right equipment, safe (appropriate equipment, sports equipment, proper maintenance), and organize educational activities of interest. Training environment must be safe not only physically but also psychologically (support, encouragement, empathy).
The aim of the researchto determine the directions of improvement of sports organization personnel management by examining the content of sports organization personnel management and the role of employees in the development of athletic performance. The tasks of the research: to analyze the role of sports organization staff in athlete education; to examine the factors of athletic performance development; determine the specifics and content of sports organization personnel management for the purpose of athlete performance; to identify directions of improvement of sports organization personnel management in order to increase the performance of athletes. The following research methods are used for the purpose of the research aim: analysis and synthesis of scientific literature, quantitative questionnaire survey and methods of statistic analysis. SPSS and Microsoft Excel software were used for processing, systematizing and graphical representation of the research data. A quantitative survey was conducted and a questionnaire survey was used. The sample of the survey was 98 respondents (the recipients of services of sports organizations -athletes). The sample was calculated using Paniotto's formula [30]. Where n is the sample size; Δ -magnitude of error (0,05); N -size of the general population): The survey focused on the participation of older athletes aged 16 and over who can already register and sign contracts with foreign clubs. The sampling method is non-probabilistic convenience sampling. It included "those units of the general population that are easily accessible" [19], i.e., are related to the professional activity of the author of the work itself. The questionnaire (written) method was chosen for the research. A research instrument -a questionnaire -has been created for this purpose (see Table 1). Factors for the preparation of high master athletes in the context of sports organization staff competences 141 Professional and personal qualities of coaches Miskinis, 2008; Zilinskiene, 2008 The need for coaching competences in training high performance athletes  The survey was conducted by placing a questionnaire on the survey site https://www.manoapklausa.lt. The link to the questionnaire was sent to the participating organizations and circulated through social networks and their groups. Leaders of organizations and coaches invited athletes to attend. Questionnaire link was sent to athletes in person, too.
The research was conducted anonymously. The basic ethical principles of scientific research were followed [27]: respect for the privacy of the person, confidentiality, attitude to do no harm for the researched person, justice. The aim was to ensure the voluntary participation of athletes in the survey. They were not constrained, participated voluntarily, and it was sought to ensure equality for all respondents.

RESULTS AND DISCUSSION
In order to achieve the aim of the research, respondents' perceptions of various sports organization-specific activities were explored. Fig. 1, summarized data, shows that the respondents favor the achievement of high athlete results (good 38.8 %; very good 12.2 %) and involvement in the sports market (31.6 %, 11.2 %; respectively) purposeful implementation of the functionality of a sports organization through a team of staff (33.7 %; 8.2 %), achieving goals (29.6 %; 20.4 %;) On average, many respondents value attracting new athletes (44.9 percent) and retaining existing athletes (40.8%). The majority rated the financial resources available (attracted) and the involvement of sponsors as poor (14.3 %; very poor 11.2 %).  Factors for the preparation of high master athletes in the context of sports organization staff competences 143

Figure 2. Respondents' attitudes towards important factors of athletic performance development
Summarizing this data and taking an overall look at the results presented in Figure 2, it is seen that all the identified factors of athletic performance development are important, starting with the actions of the staff, qualification, communication with the athletes, ending with the creation of an appropriate environment for sports bases, etc.
During the survey, the respondents also assessed various functions and roles of coaches' professional activities (see Figure 3). The obtained results show that the following are the most valued professional activities of coaches: knowledge of their sport  Consequently, not all roles and functions of coaches' professional activities are rated positively by respondents. Therefore, the roles of promotion of psychological stability, self-confidence, tolerance, patience that were rated poorly, as well as activities of organization of educational process could be improved.
During the survey, the respondents were asked to rate the professional and personal qualities of coaches, which, as demonstrated by the theoretical part of the work, are also relevant to athlete performance (see Figure 4). The obtained results showed that almost half of the respondents evaluate the strong character of the coaches (42.9%), devotion (i.e. sincere care, respect, etc.) (45.9%) as very good.
Well over half of the respondents assess the professionalism of the coach (i.e. knowledge of the coaching profession, professionalism, Thus, most of the respondents assessed the coaches' strong character and dedication to work as very good, while the ability to organize activities and confidence in athletes was assessed as moderate. The survey also revealed how respondents assess the adequacy of the competences needed by coaches to train high-performance athletes (see Figure 5). All in all, it can be concluded that the majority of respondents are in favor of matching the didactic and subject-specific competences required by coaches in training high performance athletes.

Responses
to sport-specific activities have shown that respondents value the achievement of high performance athletes, their involvement in the sports market, the purposeful implementation of sports organization functionality through a team of employees and the achievement of goals.
Retention of existing athletes and attraction of new ones, financial resources, involvement of sponsors are less valued.
According to the majority of respondents, the most important factors for athletes' performance are: a high quality environment for sports facilities; qualified and motivated staff to train athletes; individual employee dedication.
However, many respondents value on average the motivation of staff to develop athletes and the quality of the environment in their sports facilities. Not all are satisfied with observing and responding to changes in athletes' well-being, accepting an athlete as an equal partner, and individual dedication of staff.
The majority of respondents believe that athletes' performance depends mainly on their job satisfaction, opportunities for improvement and reward. Respondents most appreciate the following professional activities of coaches: knowledge of their sport; athlete support; goal setting for sports; providing coach-athlete educational interaction; creating an environment and motivational climate.
The results of the coaches 'professional and personal qualities showed that most of the respondents rated the coaches' strong character and dedication to work, and on average, their ability to organize activities and confidence in athletes. It turned out that the longer the respondents' training time in a sports organization, the more favorable they are to the professionalism of the coaches. However, respondents with the shortest training in a sports organization prefer coaching insight and dedication to work, unlike longer training.
Athletes who have shorter training time in the organization have been found to be more supported by coaches and receive more attention. It appears that many respondents are in favor of matching the didactic and subject competencies required by coaches to train high performance athletes.
During the research, the directions of improvement of sports organization personnel management in order to Factors for the preparation of high master athletes in the context of sports organization staff competences 147 increase the performance of athletes were determined, which are related both to the functions of the coaches, their competence and the personnel management of the sports organization.
Specific recommendations were made to managers and coaches of sports organizations, taking into account the research findings and identified weaknesses in the organization's personnel management.